Direct Impressions & More Creative

Make Your Brand Unmistakable. A strong Business Identity consists
of four things working in support of each other:

First is your Logo which is simply a symbol that identifies you (your
business, product or service) to your target audience. Your logo should
be recognizable despite language or color.

Second is your Brand. Your Brand is the story of you (your business,
product or service) in color, design, layout, photos and information.

Third is Advertising. Advertising tells your story to the target audience.
Advertising should always be consistent no matter what the media in
order to build Market Recognition

Fourth is You. From the owners to each employee, your Logo, Brand
and Advertising should permeate your Business.

Does your Logo symbolize you (your business, product or
service)? Is your Brand visually demonstrated throughout your
advertising and promotions? Do your products, representatives
and company philosophy reinforce all aspects of your Identity?

Our job is to ultimately help you
convey a strong Business Identity
reinforced by an instantly
recognizable Logo, a solid Brand
and consistent Advertising. The rest
is up to you.

Consistency is Key to benefiting
from positive customer retention.

Trish Schaefer
Creative Partner